People in public relations are sometimes accused of being "paid liars". This misses the point. According to communications consultant Peter O'Malley : In all instances, on both practical and legal grounds, effective public relations means not lying or defaming. But when perceived or real culpability is high, damage control inherently requires that engaged PR practitioners not volunteer facts they may know which may be true and may even be important to getting at the "truth" of the matter, but the disclosure of which would be harmful to the client's interest. So lying is out (at least in principle), but that doesn't mean we'll be getting the whole truth. O'Malley continues: And it frequently requires being steadfast in characterizing a "nearly empty" bottle as being "almost full". We may like to call all this "focused messaging", but in plain language, it means being highly selective in the presentation of information...