Too much of nothing
Is more placebo better? A friend of mine pointed me to the above TED talk, by Ben Goldacre. It's a entertaining presentation with lots of interesting content, although Goldacre's discussion of the placebo effect—"one of the most fascinating things in the whole of medicine" (6:32)—is a little weak. At 6:47, he says: We know for example that two sugar pills a day are a more effective treatment for getting rid of gastric ulcers than one sugar pill a day. Two sugar pills a day beats one pill a day. And that's an outrageous and ridiculous finding, but it's true. Notice that the claim is not about pain , but about actually healing the ulcers. The source of this claim is apparently a 1999 study by de Craen and co-authors titled "Placebo effect in the treatment of duodenal ulcer" [ free full text/pdf ]. It's a systematic review based on 79 randomized trials comparing various drugs to placebo, taken either four times a day or twice a day depending o...